How to find YOUR branding colors

What energy do you bring to your brand?

• Generators : They radiate a powerful, uplifting energy based on perseverance and joy. Your brand should appear vibrant, engaging, and energetic.

• Projectors : With their gift to guide and advise, Projectors need branding that radiates clarity, guidance, and wisdom.

• Manifestors : As initiators who drive change, they should build a powerful and innovative brand image.

• Reflectors : These reflect their surroundings and require flexible, harmonious branding that reflects their unique perspective.

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The connection between color psychology and Human Design

Combining the energies of your Human Design type with the appropriate color psychology creates a brand that comes across as authentic and powerful. For example, a Generator might choose a warm, vibrant color palette that emphasizes their positive energy. A Projector, on the other hand, might opt for muted, bold colors to emphasize their role as a strategic advisor.

Your values and your target audience: The key to magic

It's not just about the energy you embody, but also who you're trying to reach. Your brand's colors and energy should align with the values of your target audience. For example, if you run a brand focused on sustainability and appeal to an environmentally conscious audience, your color choices and energy should reflect this ecological focus—perhaps through earthy greens and a calming, nature-loving energy.

If you need help, feel free to contact me, otherwise happy 'defining colors' ;).